The time was 1800, and Napoleon Bonaparte was quite literally on top of the world. He was the undisputed ruler of France, and about to conquer both Italy and Bavaria.
It was around this time that Napoleon made the acquaintance of Robert Fulton: the man who later invented the steam engine.
The story goes that when Fulton presented a design for a steam-powered warship to the future emperor, Napoleon scoffed and rejected it. This is ironic, because a steam-powered navy could have prevented Napoleon’s eventual loss of power and exile to st. Helena.
In fact, if Napoleon had been willing to experiment with a new, unknown technology, his navy would have been powerful enough to take on the whole world – and make the rest of us speak French to this day!
But instead, his refusal to try new tech ended up dooming his campaigns and his rule.
Why is this relevant to your business?
Because on a smaller scale, the same thing happens to businesses every day.
Entrepreneurs, marketers and growth hackers get opportunities to use modern tools and technologies like Napoleon did with the steam engine.
Not all of these tools pan out – but when they do, the difference is equivalent to having metal, steam-powered boats when everyone else is piloting rickety rafts and leaky canoes.
This is especially true with funnels, which are the most effective way to acquire leads and customers today, and with growth hacking, which is based on rapid experimentation (including with tools).
So to help you make sure your campaigns do not go the same way that Napoleon’s invasion of Russia did (i.e. badly), we put together this list of 24 growth hacking tools that will supercharge your funnel marketing like steam engines once did boats.
Check these 24 services out, starting with…